Tuesdays Class 3 (21/10/14)

Colour 
1. Finish of the colour exercises from last week

Typography

2. Versatile fonts – choose a set of 5 fonts located on your computer that you would keep if you could only ever use 5 for the remainder of your life.  Utilise the five you have chosen in an Adobe Illustrator document (write the name of the typeface using the font). 

3. Business Identity – choose a typeface for each of the following businesses.  The typeface should convey the image that is suitable to the industry, clientele and also the products and services that the business would likely conduct.

1. A classy Italian restaurant (Little Italy Italian Cuisine)
2. A professional lawyer firm (Simon and Finch Lawyers)
3. A professional sports team (Sydney Sharks Football Club)
4. A gossip magazine aimed at female teens (Peggy)
5. A housing construction company (Rockford Constructions)
6. A rural radio station (Sticks FM - 95.5 FM)

Place the six logo names in an Adobe Illustrator document.

 - Save your file as a PDF 

4. Type Relationships – choose three pairs of typefaces that go well with each other.  Using Adobe Illustrator, utilise each pair in a logo design to demonstrate how they could work well together.  If you wish, you may use business identities from the previous exercise.  The pairing combinations must demonstrate one of the following:

1. Font variant (Bold, italic, condensed)
2. Contrast (weight, scale, width, spacing, serif/san-serif

5.Trending typography

 Find at least 5 interesting and inspiring typographic works.

6. Type as texture

Create an image in Illustrator using only the text tool.  The subject of the artwork is your choice (eg. Self-portrait).

- Save your file as a PDF  

Here is an example

In Illustrator you can place the type on to separate layers then transform to create and image like this. You can also use a reference image by placing a photo on a separate layer adjusting the opacity to 50% and tracing this image with different type face.